There was no term like ‘circular fashion’ when I started my business 27 years ago yet I have always had a strong sense of wasting as little as I could and not producing more waste in terms of packaging ... and my business model reiterates this belief of recycling pre-loved shoes, bags and accessories.
Over the years I had my little insights and light bulb moments of how to reduce more and almost always buy second hand, before buying something new, and built on that.
Of course, I occasionally fell into the spell of fast fashion, but ONCE I had caught myself thinking ‘why not buy both .. they’re so cheap’ rather than choosing between one or the other garment, it was then that I realised, that that was the hook, how one get's lured into buying fast fashion, that is also when I decided to get off the fast fashion (train) altogether. It was so subtle.. I almost missed it!
I am always searching for new ideas ... more lightbulb moments and that’s why I’m sharing this talk with you to start the conversation and see where it leads to … as change starts with every one of us.
Watch this space for more …
Founder Monica Schnieper
Thanks to City of Sydney and Glover Moore
https://app.nyfw.com/video/356005/the-sustainable-business-journey-presented-by-city-of-sydney
